Market Monday -- Focus on Inflight Magazines

Market Monday is a weekly feature that looks at markets for you to pitch your work. The idea being that, while the daily job leads we send are good for paying the bills, these markets will give you an opportunity to work on projects that truly interest you. Each week we’ll be focusing on two to five high-quality markets. We’re looking to showcase lesser known markets that still offer rates of 50 cents a word or more and have immediate needs for freelancers’ work.

Continental
Target audience: Business travellers
Frequency: Monthly
Circulation: 400,000
Rates: $1.00/word and up
Kill Fee: 25 percent
Terms: On acceptance (within 45 days of invoice)
Rights: First North American Serial Rights
Address article queries to: Articles: Michael Buller, Editor, michaelb@pohlypartners.com; Departments: John Patrick Pullen, Associate Editor, johnp@pohlypartners.com
Mailing address: 27 Melcher St., Second Floor, Boston, MA 02210
Phone: 617.457.3904
Fax: 617.338.7767
Web site: http://www.blogger.com/app/2004%20Back%20issues/www.pohlypartners.com
Full guidelines: http://www.pohlypartners.com/work_for_us/continental.html
Market notes: The magazine was redesigned last year to shorten articles, which may present new opportunities for freelancers. The magazine has a strict editorial calendar, and the best bet for freelancers looking to break in is to familiarize yourself with the magazine and pitch according to the calendar. Best bet for first time writers is departments, including:

• Go Explore - off-the-beaten path travel piece about destination designated in the edit calendar. 300-400 words. Query Associate Editor John Patrick Pullen.
• Go Eat & Drink - spotlight on a local chef in the specified city who picks 10 of his/her favorite restaurants, plus two wines. 300-400 words. Query Buller.
• Idea Makers: 500- to 700-word profiles. The calendar mentions the company or the type of idea maker. You suggest the name. A connection to a Continental helps. Query Buller.
• Idea of the Moment: consumer business within such broad categories as education, health, finance and real estate. 400 words. Again, anything that connects the story to a Continental destination has an advantage. Query Buller.
• The List: eight great destinations tied together by a common theme specified in the calendar. A recent issue described eight fun bars in New York, London, Kansas City, Minneapolis, Brussels, Houston, San Juan and Tampa. Query Pullen. Don't bother to include the whole list - just write up a fat paragraph about one city.
• Fit to Travel: advice on how to stay healthy while traveling. The editorial calendar specifies a Continental city. You find three or four local fitness experts to quote. Query Pullen.
• Been There: 1,500- to 1,800-word, first-person, travel narrative. The calendar specifies the destination. Query Buller, but Buller says don't bother if you've never written for Continental or any of the other Pohly & Partners pubs.

(via Freelance Success)